Beschreibung Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business. Set-up, run, and measure successful mobile media marketing campaigns. Go Mobile is packed with tools, tips, and techniques that will help listeners set up, launch, run, and measure mobile media campaigns. This book will help listeners understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile Web sites and mobile apps, see case studies, and much more. Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign. Listeners will learn how to: Use location-based marketing to get new customers and keep existing ones Integrate social media with your mobile media campaign Use mobile E-commerce to improve brand loyalty Measure the ROI of a mobile media campaign Develop mobile media business models you can use to grow revenues With these effective, efficient, and integrated mobile marketing campaigns, business owners and marketers will garner enviable response rates and watch their revenue grow more rapidly than ever before. PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
Go Mobile: Location-Based Marketing, Apps, Mobile ~ Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business Jeanne Hopkins , Jamie Turner ISBN: 978-1-118-16778-6 January 2012 256 Pages
Go Mobile: Location-Based Marketing, Apps, Mobile ~ This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile Web sites and mobile apps, see case studies, and much more. Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign. Readers will learn how to: Use location-based marketing to get .
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9 Tools for Building Your Own Mobile App - Entrepreneur ~ This article is an edited excerpt from Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business (John Wiley & Sons, Inc .
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What Is Mobile Marketing & Why Does it Matter So Much ~ What Is Mobile Marketing? First, a quick definition: Mobile marketing is the art of marketing your business to appeal to mobile device users. When done right, mobile marketing provides customers or potential customers using smartphones with personalized, time- and location-sensitive information so that they can get what they need exactly when they need it, even if they're on the go.
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9 Unique Ways to Generate Leads With QR Codes ~ In doing research for our new book Go Mobile, Jeanne Hopkins and I took a deep dive into the most important mobile tools for small- to mid-sized businesses. There are plenty to choose from, including QR codes, mobile apps, SMS (text messaging), location-based services (Foursquare, WHERE, SCVNGR), and mobile display ads.
Facebook for Retail Brands: Ads & Marketing Solutions ~ The US footwear retailer ran a campaign with Facebook and Instagram video ads built with mobile-optimized creative. They saw 13% more website sales and 11% higher return on ad spend, compared to campaigns that used non-mobile optimized creative.
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Go Mobile: Location-Based Marketing, Apps, Mobile ~ Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Busin / Turner, Jamie, Hopkins, Jeanne, Scott, David Meerman / ISBN: 0889290449641 / Kostenloser Versand für alle Bücher mit Versand und Verkauf duch .
Show your ads in mobile apps - Google Ads Help ~ Reach a growing audience using mobile phones and tablets by showing your ads in mobile apps. Display Network campaigns are designed to show your ads in apps by default if the placement (the destination for your ad) matches the targeting you've set for your campaign. This article covers how to show your ads in apps on the Display Network. To promote your app, learn about App campaigns. To avoid .
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Mobile Marketing Definition - investopedia ~ Mobile marketing is an advertising activity that uses mobile devices, such as text promos and apps via push notifications. Mobile marketing audiences are grouped by behaviors and not by demographics.
Campaign Types - Twitter for Business ~ Achieve your marketing goals. Level up your Twitter strategy and results by running paid ad campaigns. With Twitter Ads, brands and businesses can easily select campaign objectives that optimize towards a marketing goal — whether that’s building awareness, driving consideration, or getting people to convert or take action. Learn how to create campaigns Awareness Reach Maximize your ad's .
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Mobile Marketing News / Mobile Marketer ~ Mobile Marketer provides in-depth journalism covering impactful news and trends shaping mobile marketing and advertising. We cover mobile marketing trends, search, AR/VR, mobile-driven tech and platforms, messaging and more. Mobile Marketer is a leading industry publication operated by Industry Dive.