Beschreibung Integrated Marketing Communication: Creative Strategy from Idea to Implementation (English Edition). Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, she explores visual and verbal tactics, along with the use of business theory and practices, and how these affect the development of the creative message. This user-friendly introduction walks students through the varied strands of IMC, including advertising, PR, direct marketing, and sales promotion, in a concise and logical fashion.
Integrated Marketing Communication Creative Strategy From ~ integrated marketing communication creative strategy from idea to implementation Sep 15, 2020 Posted By Rex Stout Public Library TEXT ID d80591c8 Online PDF Ebook Epub Library from idea to implementation paperback integrated marketing communication creative strategy from idea to implementation paperback filesize 489 mb reviews the
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