Beschreibung Do not become a youtuber: How to study for youtubers (talkmakerbooks) (Japanese Edition). Youtube、ニコニコ動画で生活を成り立たせることができるのか！？本書は、動画制作の講座ではありません。動画クリエイターとして成功するために、制作した動画をどうやって広め、どのように収益に結びつけていくかについて、さまざまな業界で活躍するクリエイターたちが議論を重ねていく対談形式の講座です。Youtubeに600個もの動画を投稿しているクリエイターや、ニコニコ動画で長く自分のチャンネルを運営しているクリエイターなどが、余すところなく動画界の現状を語ります。まったく同じ作品でも、「700万」アクセスを集め世界中に拡散される場合と、「1000」アクセスしか集まらず誰にも見向きもされない現実があります。それはなぜなのか。勃興したばかりの動画創作市場には、成功のために絶対に押さえておくべきことがあります。そのルールを、対談を通して一緒に押さえていきましょう。※本書は創作サイト『トークメーカー』において開催された、一週間にわたる公開オンライン座談会の内容を大幅に編集し、新しい内容や補足を多々盛り込み、一冊の書籍として再構成したものです。 【もくじ】■第一章 動くファンを獲得し、動くファンと共に戦え！・動画をカネに変える方法を知りたい・動画なら、直接ファンと繋がる・キーポイントは「動くファン」にあり・動画からの収益の手段・面白い動画を作ればアクセスが集まるのか？・起爆剤を用意せよ・最初に人海戦術の基盤を作ろう・ファンにも発信力がある・ワンアイデアを一発当てる方法はあるか？・動画クリエイターとして成功するための公式・第一章 編集後記■第二章 動画クリエイター界は裾野が広い・他の誰かに紹介したいと思わせること・拡散のしやすさも意識する・伸びているジャンルに人が群がる実例・横の繋がりが強いジャンル、そして飛び込むタイミング・動画クリエイター界の現状・猫は定番中の定番・高校生が動画クリエイターとして生きると決断したら？・動画は大きなメディアになってゆく・品質を求めれば、安定させるのに時間がかかる市場・選ぶジャンルの重要性・七〇〇万再生動画の実例・第二章 編集後記■第三章 同じ作品でも、七〇〇万再生か一〇〇〇再生かに分かれる現実・動画は他人に転載されてしまう・動画内容とクリエイター本人が紐づくコンテンツが理想・ゲーム実況のプラン・ニコニコ動画では、カテゴリを守ったほうがいい・動画を現実益な収益に繋げるには・動画をどのように宣伝として活用すべきか・事前にターゲット層を絞るのか？・動画創作を時給換算してみると・動画は収益そのものよりも、外側に広がる展開を狙いやすい・第三章 編集後記■第四章 作品のファンより、自分のファンの獲得を目指せ・動画クリエイターを本業にすることは可能なのか？・プロ作家が動画創作に進出するとしたら？・政治的な主張よりも、政治用語の解説講座を・ファンの具体的な動きを考えてみよう・ボイスロイドの活用は？・ファン獲得のための科学的なメゾットはあるか・定期的な露出は王道にして必須・ファンの気持ちになって考えないといけない市場・第四章 編集後記■第五章 ファンの獲得は、恋の駆け引きのようなもの・ユーザーはＰＣからスマホへ・動画コンテンツとツイッターの効用は似ている・短くても更新頻度を早くすることが大切・Youtubeとニコニコ動画、どちらを主戦場にすべきか？・手を抜くこともプロ意識の一つ・ファンの獲得は恋の駆け引き・商品を提示できないコンテンツの販売方法・第五章 編集後記■第六章 クリエイターは、自身の負の感情と上手く付き合おう・取り上げた作品の作者に、メディアの存在を教えてあげること・コツコツ継続が何より大切・クリエイターは負の感情をコントロールせよ・コメントするのは若いファン、大人のファンは無反応・クリエイター自身がコンテンツの素材になる強み・記事の書き起こしは手軽なコンテンツ強化の一手段・コネ作りの場を用意する・ただ告知するだけでは、ファンの間にしか情報が行き渡らない・運営側から見た二次創作への向き合い方・好みのクリエイターに直接お金を渡せる仕組み・第六章 編集後記■第七章 今あらゆるクリエイターが最前線で戦うことを強いられ始めた・動画創作は、ホッと一息つける環境はなかなか来ない・炎上をマーケティングに採り入れられるか？・炎上しても一カ月で皆忘れる・炎上を乗り越えてこそ一人前・メイキング作品も、クリエイターに紐づくコンテンツになる・動画宣伝は、本の売上に貢献しなかった・ブームに寄り添うことと、モチベーションを維持することの兼ね合い・広告・洗脳を受け手側が自覚している？・創作上のジレンマ・クリエイターはマーケティングまで意識せねばならなくなった・コンテンツは刀、クリエイターは刀匠・第七章 編集後記
Do not become a youtuber: How to study for youtubers ~ Do not become a youtuber: How to study for youtubers (talkmakerbooks) (Japanese Edition) eBook: Ryusei Shidou, Kyousuke Kagami, Kazuyoshi Izumi, Santaro Imai: : Kindle-Shop
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(PDF) Value Creation on YouTube  How Musicians, YouTubers ~ Value Creation on YouTube  How Musicians, YouTubers and Commercial Networks Create Social, Cultural and Economic Capital1 October 2014 DOI: 10.13140/2.1.1009.6641
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