Beschreibung Mastering the New Media Landscape: Embrace the Micromedia Mindset (English Edition). The New Way to Get Noticed The giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer. The key lies in mastering three crucial categories of media—earned, owned, and rented—and knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message.
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Mastering the New Media Landscape: Embrace the Micromedia ~ Mastering the New Media Landscape: Embrace the Micromedia Mindset - Kindle edition by Henricks, Barbara Cave, Shelton, Rusty. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Mastering the New Media Landscape: Embrace the Micromedia Mindset.
Mastering the New Media Landscape: Embrace the Micromedia ~ The New Way to Get Noticed The giant brands that once dominated the media landscapeâOprah, the New York Times, NPR, CNNâhave seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more.Ace publicists and marketers Barbara Cave Henricks and Rusty .
Mastering the New Media Landscape: Embrace the Micromedia ~ The New Way to Get Noticed. The giant brands that once dominated the media landscapeâOprah, the New York Times, NPR, CNNâhave seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more.Ace publicists and marketers Barbara Cave Henricks and Rusty .
Mastering the New Media Landscape: Embrace the Micromedia ~ Understanding and growing owned media is, in our minds, the crux of embracing the micromedia mindset and the key to mastering the new media landscape. We define owned media as any channel where you fully own the connection to your audience, including your website (assuming it lives on a domain you own), your blog (again, assuming it lives on a domain you own) and your email list. Growing an .
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