Beschreibung The She Spot: Why Women Are the Market for Changing the World-And How to Reach Them. Offers concrete, field-tested advice for helping nonprofits, social advocacy organizations, and political campaigns connect more effectively with womenIncludes examples from both the for-profit and non-profit sectorsWritten by top executives from the largest public interest communication firm in the countryThe secret to changing the world is hidden in plain sight—in fact, it’s half the population. Women vote more, volunteer more, and give to more charities than men do. They control over half of the total wealth in America. Corporations have long recognized the growing power of woman and have been targeting them for years. The She Spot is a practical and provocative primer showing how nonprofits and social change organizations can do it too.Lisa Witter and Lisa Chen reveal surprising insights into women’s real social priorities (for example, in one poll only 7% of women identified “protecting reproductive choice," supposedly the women’s issue, as a top priority for Congress). They describe four core principles—care, control, connect, and cultivate—for designing messages that will resonate with women of all ages and backgrounds. And using case histories from companies like Home Depot, T-Mobile and Kellogg’s as well as nonprofits like MoveOn.org, The American Lung Association and The Environmental Defense Fund, they explain precisely how to put these four principles into practice.This book makes the case that simply painting your marketing campaign “pink” and calling it a day will miss the mark with most women. Witter and Chen show that you can expand your outreach to connect with women in addition to men—think both/and, not either/or. You’ll raise more money and recruit more supporters for your cause. In the end, those who hit the “She Spot” claim the power to create a better, brighter world for all of us.
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The she spot : why women are the market for changing the ~ Get this from a library! The she spot : why women are the market for changing the world--and how to reach them. [Lisa Witter; Lisa Chen] -- "The secret to changing the world is hidden in plain sights. In fact, it's half the population. Women vote more, volunteer more, and give to more charities than men do. They control over half the .
The she spot : why women are the market for changing the ~ Get this from a library! The she spot : why women are the market for changing the world--and how to reach them. [Lisa Witter; Lisa Chen] -- Offers social change organisations with recommendations for leveraging the untapped power of women for positive change through fundraising, advocacy and the ballot box.
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From Berrett Koehler Publishers: The She Spot ~ In The She Spot, Lisa Witter and Lisa Chen, top executives in the nation's largest public interest communications firm, explain why women's enormous potential is still largely untapped. Citing examples from both the for-profit and nonprofit sectors, they offer specific, detailed adviceâmuch of which flies in the face of conventional wisdomâon how to better connect with women and advance .
The She Spot Why Women Are The Market for Changing The ~ An apparently unread copy in perfect condition. Dust cover is intact; pages are clean and are not marred by notes or folds of any kind. At ThriftBooks, our motto is: Read More, Spend Less. the She Spot - Why women are the market for changing the world - and how to reach them. by Witter, Lisa; Chen, Lisa; Foreward Gary Hirshberg An apparently unread copy in perfect condition.
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