Beschreibung Managing Negative Word-of-Mouth on Social Media Platforms: The Effect of Hotel Management Responses on Observers’ Purchase Intention (Innovatives Markenmanagement). Ines Nee makes important key contributions to service recovery research by analyzing the effect of management response content towards negative online customer reviews on the observer’s purchase intention. This study is the first to provide a conceptual basis of observers’ behavioral reactions towards organizational complaint handling in the context of social media and to empirically test the effect of the two most resource-intensive response options of compensation and explanation. With the help of a profound experimental design, the author detects strategies on how hotel companies should respond towards negative online customer reviews in order to increase the observer’s purchase intention and the hotel company’s return on complaint management.
Managing Negative Word-of-Mouth on Social Media Platforms ~ Managing Negative Word-of-Mouth on Social Media Platforms The Effect of Hotel Management Responses on Observers’ Purchase Intention. Autoren: Nee, Ines Vorschau. Publication in the field of economic sciences ; Dieses Buch kaufen eBook 64,19 € Preis für Deutschland (Brutto) eBook kaufen ISBN 978-3-658-13998-8; Versehen mit digitalem Wasserzeichen, DRM-frei; Erhältliche Formate: PDF .
Managing Negative Word-of-Mouth on Social Media Platforms ~ Managing Negative Word-of-Mouth on Social Media Platforms: The Effect of Hotel Management Responses on Observers’ Purchase Intention (Innovatives Markenmanagement) (English Edition) eBook: Nee, Ines: : Kindle-Shop
Innovatives Markenmanagement / Reiheninformationen und ~ Managing Negative Word-of-Mouth on Social Media Platforms The Effect of Hotel Management Responses on Observers' Purchase Intention 1st ed. 2016 2016 Buch Springer Gabler ISBN 978-3-658-13997-1
Innovatives Markenmanagement / springerprofessional ~ Managing Negative Word-of-Mouth on Social Media Platforms The Effect of Hotel Management Responses on Observers’ Purchase Intention Ines Nee makes important key contributions to service recovery research by analyzing the effect of management response content towards negative online customer reviews on the observer’s purchase intention.
Marketing-Mix: Kommunikationspolitische Entscheidungen ~ Managing negative word-of-mouth on social media platforms. The effect of hotel management responses on observers’ purchase intention. Wiesbaden: Springer. Google Scholar . Nelson, L.D., T. Meyvis, und J. Galak. 2009. Enhancing the television-viewing experience through commercial interruptions. Journal of Consumer Research 36(3):160–172. CrossRef Google Scholar. Nelson, M.R., R.A. Yaros .
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