Beschreibung Whatmough, D: Digital PR (PRCA Practice Guides). Digital changes everything. ThatÂ’s a truth that has played out across industries the world over. And PR is a perfect example of an industry that has been forced to transform. Across every PR discipline, from media relations and content creation through to social media and influencer marketing, digital has changed traditional PR techniques and ushered in a whole new wave of specialisms that previously did not exist. This book acts as a guide to this era of transformation. ItÂ’s a manual that summaries the trends affecting our industry. It examines the techniques that have changed and also investigates some of the new approaches that are starting to emerge. It poses the questions that modern PR practitioners need to ask, whether working in-house or in an agency, and will be equally relevant for those studying PR or coming into the industry as it will those who are hardened professionals facing a future that looks significantly different to the tried and tested approaches of the past. This is a book about opportunity. A book that shines a light on how adoption of data, audience planning and creativity, seen through a digital lens, can transform an industry, making it more relevant and necessary that ever before. ItÂ’s a celebration of the power of earned media in a world where we are, as consumers of media, increasingly shunning interruptive marketing and looking for connection and true engagement.
Digital PR (PRCA Practice Guides) - Whatmough, Danny ~ Digital PR (PRCA Practice Guides) / Whatmough, Danny / ISBN: 9781787566224 / Kostenloser Versand für alle Bücher mit Versand und Verkauf duch .
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Digital PR (PRCA Practice Guides): Danny Whatmough ~ PR is no exception, and it s happening far faster than many pros realise. This is your road map, travel guide and instruction manual; keep it handy!" - David Gallagher, President, Omnicom PR "With digital being such a big part of everything PR, Danny Whatmough's new book comes at the perfect time. Digital PR is a well written manual that covers .
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Digital PR by Danny Whatmough, Hardcover / Barnes & Noble® ~ PRCA Practice Guides Series: Pages: 192: Product dimensions: 5.12(w) x 7.75(h) x (d) About the Author. Danny Whatmough is Managing Director, Integrated Media at Weber Shandwick. He has worked for over a decade as a digital specialist within the PR industry, servicing a range of brands and businesses across B2B and B2C sectors including P&G, HSBC, Coty, Nestle, Unilever, Roche, IBM, Citrix and .
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Reputation Management: The Future of Corporate ~ Digital PR (PRCA Pocket Guides) (PRCA Practice Guides) Danny Whatmough . 4.5 out of 5 stars 4. Hardcover. £14.49. Only 5 left in stock (more on the way). The PR Masterclass: How to develop a public relations strategy that works! Alex Singleton. 4.6 out of 5 stars 95. Hardcover. £11.39. Writing for the Media (PRCA Pocket Guides) (PRCA Practice Guides) Adrian Wheeler. 4.4 out of 5 stars 3 .
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