Beschreibung Responsive Chord: The Responsive Chord: How media manipulate you: what you buy… who you vote for… and how you think.. The essential guide to how media shape our lives. By the creator of the most talked about political ad in television history. Tony Schwartz drew on his unparalleled experience in the communications industry to give us The Responsive Chord, an engaging read and one of the seminal books on media. Schwartz came to understand that most advertisers, politicians, and educators―in fact, most all of us―use a model of communication long outmoded by the coming of electronic media. A model which has made us blind to many of the inner workings of modern communication. In The Responsive Chord, he puts forth the resonance principle--that the meaning of an ad (or any other piece of communication) is not present in the ad itself but rather in how the ad relates to the vast array of knowledge and associations already held in the mind of the viewer―both factual and emotional. Thus, audience members do not merely digest a message; they are an essential force in creating it. Schwartz guides us through the many fascinating consequences. The implications for anyone looking to impart a message or influence decisions are enormous. With so many people now getting their information through social media and "fake news" sites, it is crucial that we understand the strong forces by which these outlets act upon us and, yes, manipulate our ideas and actions. The Responsive Chord reveals these forces in a captivating and eye-opening read. "I read The Responsive Chord as a freshman in college and it affected everything I've ever made since. Its message is practical and deep. I'd recommend it to anyone." ― Ira Glass, Creator & Host of NPR's This American Life "Tony Schwartz was a genius in his understanding of the communications revolution of the 20th century. My interview with him was one of my favorites and one of the most important of my own long career in broadcast journalism." ― Bill Moyers, Journalist, Political Commentator and White House Press Secretary "Tony Schwartz was not only an original theorist but a master persuader whose must-read book is brimming with indispensable insight about how humans construct meaning through media." ― Prof. Kathleen Hall Jamieson, Director, Annenberg Public Policy Center "Here's the still-true story about how a media environment can shape our thoughts, our purchases and, yes, our votes. It's not just the content that influences us; if only it were that simple. No, it's the media themselves, the political economy driving them, and the atomizing impact of their targeted messaging. Maybe reading this book will prepare us to think more critically about the way social media is used on, and against us today." ― Douglas Rushkoff, author, Program or Be Programmed, Present Shock, and Throwing Rocks at the Google Bus "The Responsive Chord had a profound impact on me when I first read it as a teenager, and it sparked a lifelong interest in the impact of media and technology in education. Re-reading it today, Tony Schwartz's observations about education in a media-saturated environment are deeply prescient and more relevant than ever." ― Luyen Chou, Chief Product Officer, Pearson Education "I keep talking to Tony, learning from Tony, practically every day. Radio and audio are Tony's World. We just live in it." ― Christopher Lydon, Radio Host of The Connection and Open Source, former New York Times Journalist
The Responsive Chord: The Responsive Chord: How Media ~ The Responsive Chord: The Responsive Chord: How Media Manipulate You: What You Buy. Who You Vote For. and How You Think.: : Schwartz, Tony, Carey, John: Fremdsprachige Bücher
: The Responsive Chord: How media manipulate you ~ The essential guide to how media shape our lives. By the creator of the most talked about political ad in television history. Tony Schwartz drew on his unparalleled experience in the communications industry to give us The Responsive Chord, an engaging read and one of the seminal books on media.Schwartz came to understand that most advertisers, politicians, and educators―in fact, most all of .
The responsive chord : how media manipulate you: what you ~ Get this from a library! The responsive chord : how media manipulate you: what you buy . who you vote for . and how you think. [Tony Schwartz; John Carey] -- Tony Schwartz, author of seminal text The Responsive Chord, is the progenitor of the study of media manipulation. As of 2016, his book is more important now than ever. The creator of the "Daisy Ad," .
The responsive chord : how media manipulate you: what you ~ The responsive chord : how media manipulate you: what you buy. who you vote for. and how you think / Tony Schwartz.. [Tony Schwartz] Home. WorldCat Home About WorldCat Help. Search. Search for Library Items Search for Lists Search for Contacts Search for a Library. Create lists, bibliographies and reviews: or Search WorldCat. Find items in libraries near you. Advanced Search Find a Library .
The Responsive Chord: How media manipulate you: what you ~ The Responsive Chord: How media manipulate you: what you buy. who you vote for. and how you think. eBook: Schwartz, Tony, Carey, John: : Kindle Store
The Responsive Chord: How Media Manipulate You: What You ~ Find many great new & used options and get the best deals for The Responsive Chord: How Media Manipulate You: What You Buy . . .Who You Vote for . . .and How You Think. by Tony Schwartz (Paperback / softback, 2017) at the best online prices at eBay!
The Responsive Chord: How radio and TV manipulate you… who ~ The Responsive Chord: How radio and TV manipulate you… who you vote for… what you buy… and how you think. Tony Schwartz. Anchor Press, 1974 - Social Science - 173 pages. 0 Reviews. Utilizes the resonance principle to explain the ways in which the electronic media is reviving nonlinear communication in modern society . Preview this book » What people are saying - Write a review. We haven .
: Customer reviews: The Responsive Chord: How ~ My copy of "The Responsive Chord" - purchased when it was first published - has been read and re-read to the point of delapidation. I have been working in advertising for more than 30 years and this book has been virtually my bible. I have lent it to students and collegues innumerable times. The reasons is simple: Tony's message goes to the heart of communication and persuasion. To reach a .
Tony Schwartz - Böcker / Bokus bokhandel ~ "The Responsive Chord How media manipulate you: what you buy. who you vote for. and how you think. By Tony Schwartz" The essential guide to how media shape our lives. By the creator of the most talked about political ad in television. Läs mer » Responsive Chord E-bok av Tony Schwartz, John Carey. E-bok, Engelska, 2017-01-10 95. Ladda ned Laddas ned direkt "e;The Responsive ChordHow .
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