Beschreibung One Click: Jeff Bezos and the Rise of Amazon.com. Amazonâs business model is deceptively simple: Make online shopping so easy and convenient that customers wonât think twice. It almost can be summed up by the button on every page: âBuy now with one click.âWhy has Amazon been so successful? Much of it has to do with Jeff Bezos, the founder and CEO, whose unique combination of character traits and business strategy has driven Amazon to the top of the online retail world. Richard Brandt charts Bezosâs rise from computer nerd to world-changing entrepreneur.Through interviews with Amazon employees, competitors, and observers, Brandt has deciphered how Bezos makes decisions. The story of Amazonâs ongoing evolution is a case study in how to reinvent an entire industry, and one that businesses today ignore at their peril.
One Click: Jeff Bezos and the Rise of - Brandt ~ One Click: Jeff Bezos and the Rise of / Brandt, Richard L. / ISBN: 9781591845850 / Kostenloser Versand fĂŒr alle BĂŒcher mit Versand und Verkauf duch .
One Click: Jeff Bezos and the Rise of - Brandt ~ One Click: Jeff Bezos and the Rise of / Brandt, Richard L. / ISBN: 9780670920662 / Kostenloser Versand fĂŒr alle BĂŒcher mit Versand und Verkauf duch .
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