Beschreibung The Curse of the Mogul: What's Wrong with the World's Leading Media Companies. If Rupert Murdoch and Sumner Redstone are so smart, why are their stocks long-term losers? We live in the age of big Media, with the celebrity moguls telling us that "content is king." But for all the excitement, glamour, drama, and publicity they produce, why can't these moguls and their companies manage to deliver better returns than you'd get from closing your eyes and throwing a dart? The Curse of the Mogul lays bare the inexcusable financial performance beneath big Media's false veneer of power. By rigorously examining individual media businesses, the authors reveal the difference between judging a company by how many times its CEO is seen in SunValley and by whether it generates consistently superior profits. The book is packed with enough sharp-edged data to bring the most high-flying, hot-air filled mogul balloon crashing down to earth.
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The Curse of the Mogul: What's Wrong with the World ~ The Curse of the Mogul: What’s Wrong with the World’s Leading Media Companies. New York: Penguin, 2009. New York: Penguin, 2009. Each author name for a Columbia Business School faculty member is linked to a faculty research page, which lists additional publications by that faculty member.
The Curse of the Mogul: What's Wrong with the World's ~ "The Curse of the Mogul" is a fascinating research work on the media industry. Mr. Knee and Mr. Greenwald were able to dissect the media industry and discuss important topics such as the difference between perceived competitive advantages vs. real competitive advantages, areas in which you can find better investments in the media landscape as well as the internet impact on eroding once .
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/FREE/ The Curse Of The Mogul: Whats Wrong With The Worlds ~ THE WORLDS LEADING MEDIA COMPANIES Ebook Author: Jonathan A. Knee, Bruce C. N. Greenwald, Ava Seave Number of Pages: 320 pages Published Date: 28 Apr 2011 Publisher: Penguin Putnam Inc Publication Country: New York, United States Language: English ISBN: 9781591843900 Download Link: CLICK HERE. The Curse Of The Mogul: Whats Wrong With The Worlds Leading Media Companies Online Read Hemant .
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The Curse of the Mogul: What’s Wrong with the World’s ~ The Curse of the Mogul lays bare the inexcusable financial performance beneath big media’s false veneer of power. By rigorously examining individual media businesses, the authors reveal the difference between judging a company by how many times its CEO is seen in Sun Valley and by whether it generates consistently superior profits.
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: Customer reviews: The Curse of the Mogul: What ~ The Curse of the Mogul identifies step-by-step the systematic problems that result in poor shareholder returns at the world's leading media companies. Author Jonathan Knee provides a quick and inspiring read and offers six real suggestions to improve the performance of media companies. This book reinforces many beliefs I started to formulate in my head concerning the future of the media .
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