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    Powering Content: Building a Nonstop Content Marketing Machine

    Beschreibung Powering Content: Building a Nonstop Content Marketing Machine. Your new product is ready to launch and you’re itching to tell potential customers all about it. But how do you make your message stand out above all the noise and marketing clutter? Take the guesswork out of content management with this hands-on guide. You’ll learn how to produce and manage powerful content pieces that speak directly to customers and compel them to respond.Author Laura Busche walks you through content strategies and tactics drawn from business, design, and psychology insights. Packed with examples and exercises, this book teaches you how to tell your story with engaging copy, potent images, and striking design—all carefully orchestrated through well-oiled production management. Solopreneurs, startups, marketing managers, and execs will learn 10 Essential Steps to Content Success, with deep dives into:Content strategy: understand your audience, choose and prioritize channels, and find your brand’s core themes, voice, and toneContent creation: craft an engaging experience with content formats and copywriting formulas and templatesContent management: organize, delegate, and supervise tasks; optimize the content production process to reuse successful patterns



    Buch Powering Content: Building a Nonstop Content Marketing Machine PDF ePub

    Powering Content: Building a Nonstop Content Marketing ~ In content marketing, the numbers are are your friend if you want to build a well-oiled nonstop content marketing machine. I work in the content marketing world, have read numerous books about content marketing and found this book to be very helpful and well written. And to listen to an interview with Laura Busche about "Powering Content .

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