Beschreibung Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile. The Internet didn't kill TV! It has become its best friend. Americans are watching more television than ever before, and we're engaging online at the same time we're tuning in. Social media has created a new and powerful "backchannel", fueling the renaissance of live broadcasts. Mobile and tablet devices allow us to watch and experience television whenever and wherever we want. And "connected TVs" blend web and television content into a unified big screen experience bringing us back into our living rooms. Social TV examines the changing (and complex) television landscape and helps brands navigate its many emerging and exciting marketing and advertising opportunities. Social TV topics include:* Leveraging the "second screen" to drive synched and deeper brand engagement* Using social ratings analytics tools to find and target lean-forward audiences* Aligning brand messaging to content as it travels time-shifted across devices* Determining the best strategy to approach marketing via connected TVs* Employing addressable TV advertising to maximize content relevancy* Testing and learning from the most cutting-edge emerging TV innovations The rise of one technology doesn't always mean the end of another. Discover how this convergence has created new marketing opportunities for your brand.
Social TV: How Marketers Can Reach and Engage Audiences by ~ Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile audiobook written by Mike Proulx, Stacey Shepatin. Narrated by William Dufris. Get instant access to all your favorite books. No monthly commitment. Listen online or offline with Android, iOS, web, Chromecast, and Google Assistant.
Social TV: How Marketers Can Reach and Engage Audiences by ~ Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile. Kirk Hazlett APR, Fellow PRSA (Associate Professor, Communication/Public Relation, Curry College, Milton, MA, USA) Journal of Product & Brand Management. ISSN: 1061-0421. Publication date: 19 August 2013. Citation. Kirk Hazlett APR, Fellow PRSA, (2013), "Social TV: How .
Social TV: How Marketers Can Reach and Engage Audiences by ~ The Internet didn’t kill TV! It has become its best friend. Americans are watching more television than ever before, and we’re engaging online at the same time we’re tuning in. Social media has created a new and powerful “backchannel”, fueling the renaissance of live broadcasts. Mobile and tablet devices allow us to watch and experience television whenever and wherever we want.
Social Tv How Marketers Can Reach And Engage Audiences By ~ Mike Proulx, one of the co-authors of the Social TV: How Marketers Can Reach and Engage With Audiences by Connecting Television to Web, Social, Media, and Mobile, was quoted as saying, “Between 60-70% of people, when they’re watching TV, also have a second screen device, such as a laptop, an iPad, or a mobile device.
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