Beschreibung Welcome to the Funnel: Proven Tactics to Turn Your Social Media and Content Marketing up to 11. Raising brand awareness, building trust, establishing credibility, and ultimately driving revenue, that’s what the top of the funnel is all about. It can be a marketer’s “Paradise City”, but without focus, it can quickly become overwhelming. The one-two punch of social media and content marketing is a vital part of any successfully integrated marketing approach. If you are not pairing these two powerhouses together then you are simply missing opportunities to grow your business. The tactics and strategies in this book have come together through a tremendous amount of research, trial and error, expert input, and real world applications. From startups to enterprise—what’s included here works across the board and can very quickly make an impact. Just like your favorite double album, this book is separated into four sides, each one addressing a different aspect of Content and Social: •Content – Why marketers need to change their mentality from creating more content, to more relevant content and three practical ways to create content that delivers a face-melting return on investment. •Social – Using social to build awareness, trust and drive high quality leads. •All Together Now – What the future holds for content and social and what it means for marketers. •The Credits – The essential resources you need to stay on top of trends in content and social media. No frills, no fluff, just useful, practical tactics, strategies and lessons from one modern marketer to another, with a touch or rock n roll flare.
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CONTENT MARKETING 2020 ~ the funnel Most B2B marketers use content marketing successfully to achieve top-of-funnel goals. Fewer report they use it successfully on activities that deepen relationships. There have, however, been notable year-over-year (YOY) increases in those who use it to nurture, build loyalty, and generate sales/revenue. See page 33. Itâs rare to find internal teams of more than 5 full-time .
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Email Marketing vs. Social Media: Is There a Clear Winner? ~ Email marketing and social media marketing arenât the same and they shouldnât be treated as replacements for each other. The truth is, the best marketers are going to use the two together. Here are the ways each of them can be best put to use:
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