Beschreibung This Is Marketing: You Can't Be Seen Until You Learn to See. #1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:* How to build trust and permission with your target market.* The art of positioning--deciding not only who it's for, but who it's not for.* Why the best way to achieve your goals is to help others become who they want to be.* Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not).* How marketing is at its core about the stories we tell ourselves about our social status.You can do work that matters for people who care. This book shows you the way.
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This Is Marketing: You Can't Be Seen Until You Learn to ~ And there were many, many other things I learned there that radically changed the way I saw the world, and This is Marketing is the perfect companion to my Marketing Seminar experience and a stand-alone handbook for those looking to make positive change happen. Whether you have participated in The Marketing Seminar or not, Seth guides the reader through a journey that isn't focused on product .
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This Is Marketing by Seth Godin / Audiobook / Audible ~ You Can't Be Seen Until You Learn to See; By: Seth Godin; Narrated by: Seth Godin; Length: 7 hrs and 2 mins Categories: Business & Careers, Marketing & Sales; 4.6 out of 5 stars 4.6 (3,061 ratings) Add to Cart failed. Please try again later. Add to Wish List failed. Please try again later. Remove from wishlist failed. Please try again later. Adding to library failed Please try again. Adding to .
This Is Marketing by Seth Godin: 9780525540830 ~ You Can't Be Seen Until You Learn to See You Can't Be Seen Until You Learn to See You Can't Be Seen Until You Learn to See By Seth Godin By Seth Godin By Seth Godin By Seth Godin By Seth Godin Read by Seth Godin By Seth Godin Read by Seth Godin. Best Seller. Category: Marketing Category: Marketing Category: Marketing / Audiobooks. Hardcover $24.00. Nov 13, 2018 / ISBN 9780525540830 Buy. Ebook .
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