Beschreibung This I Know: Marketing Lessons from Under the Influence. Canada's most famous adman spills a career's worth of marketing secrets, so anyone can compete with the best in their business--whatever that business might be.Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science of marketing for CBC Radio, O'Reilly delivers all the answers they--and anyone with something to sell--ever wanted to know. Following his bestselling Age of Persuasion, O'Reilly collects a lifetime of marketing wisdom into an indispensable guide to competing for your customers' attention. From understanding what business you're really in and foregoing the extra mile in favour of the extra inch, to the benefits of counterintuitive thinking and knowing an opportunity when you see one, This I Know will help anyone understand the fundamentals of good marketing strategy and building the relationships that turn good marketing into great results, no matter how big or small your budget.
This I Know: Marketing Lessons from Under the Influence: O ~ I'm not in Marketing but I really enjoy the host of Under the Influence. That spurred me on to read this. It is smart,witty and full of great revelations about something we are consistently hammered by. It isn't the same as seeing how a magicians trick is done. I often find that once the reveal happens I didn't really want to know. This is different. It isn't tricky or self promoting. It is .
This I Know: Marketing Lessons from Under The Influence ~ This I Know: Marketing Lessons from Under The Influence is a collection of marketing epiphanies to help companies outsmart their competitors, not outspend them. This is a book for all the small and medium-sized marketers who can’t afford a high-priced advertising agency. Available now at Indigo, or your favourite indie bookstore. Audiobook available on Audible or Kobo. For a signed .
This I Know: Marketing Lessons from Under The Influence ~ This I Know: Marketing Lessons from Under The Influence is now available in Paperback. Terry’s second book, This I Know, is a collection of marketing epiphanies to help companies outsmart their competitors, not outspend them. This is a book for all the small and medium-sized marketers who can’t afford a high-priced advertising agency.
This I Know: Marketing Lessons from Under the Influence by ~ This I Know: Marketing Lessons from Under the Influence by adman Terry O’Reilly is a tool that all companies, large or small, could benefit from. The author is an expert in the field of attracting customers to most businesses, sometimes simply by dedicating their energies toward the smallest details. Also, keeping customers is key by showing honest appreciation and letting them know that you know how valuable they are to your company. You may think that Terry O’Reilly’s advice is .
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Merchandise – Terry O'Reilly ~ This I Know: Marketing Lessons from Under The Influence (Hardcover) $ 34.00. This I Know: Marketing Lessons from Under The Influence is a collection of marketing epiphanies to help companies outsmart their competitors, not outspend them. This is a book for all the small and medium-sized marketers who can’t afford a high-priced advertising agency. Showing all 5 results. Instagram; TerStream .
Terry O'Reilly – Persuasion is an art. ~ This I Know: Marketing Lessons from Under the Influence (Paperback) $ 22.00 "Terstream" Mug $ 19.99 "Terstream" Tee $ 24.99; The Age of Persuasion: How Marketing Ate Our Culture (Paperback) $ 22.00; O'Reilly on Advertising: Top 10 Episodes CD Box Set $ 49.95
Under the Influence with Terry O'Reilly / Live Radio / CBC ~ Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry. Join host and adman Terry O’Reilly for fascinating (and humorous .
Home / Under The Influence with Terry O'Reilly / CBC Radio ~ The 2020 Under the Influence season has come to a close. And as we do every year, we're turning this week's show over to you, our listeners, and answering questions you've sent us through social .
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