Beschreibung Strategies For e-Business: Creating Value Through Electronic And Mobile Commerce (Concept And Cases). "Strategies for e-business" is packed with a treasury of timely and insightful international case studies, the very best concepts from academics, and powerful prescriptions for practising managers who wish to navigate the world of e-business, without the hype. This very readable book is clearly the culmination of years where Jelassi, in particular, has remained on the forefront of making e-business very relevant to the practising manager, gleaning deep insights from case research on how firms use e-business to gain competitive advantage, and his own leading academic research." "Prof. Andrew Boynton, Director of the Executive MBA, IMD Lausanne Do you want a book that links e-business to overall corporate strategy? That has case studies that investigate the dot.com phenomenon as well as the 'dot.bomb' disasters? This important new textbook offers a framework for comprehensive e-business strategy formulation based on rigorous and time-proven concepts from the field of strategic management, adapted to the specific context of e-business.Ideal for MBA students, upper level undergraduates and practitioners, Strategies for e-Business provides the reader with tools for analysing twenty-eight original case studies, examining how companies have developed and implemented electronic and mobile commerce strategies. The cases are contributed and researched by acknowledged experts and have been chosen to represent a range of industries including banking, retailing, media, education, manufacturing and advertising in Europe and beyond. Tawfik Jelassi is Professor of e-Business and Information Technology at the School of International Management at Ecole Nationale des Ponts et Chaussees, Paris, France. Albrecht Enders is an Associate with The Boston Consulting Group, Cologne, Germany
STRATEGIES for eBUSINESS ~ book, such as e-business, electronic commerce and mobile e-commerce, and the concepts of strategy and value cre-ation. It then provides an overview of the evolution of e-business over the past decade and recognizes four distinct periods: (1) the grassroots of e-business, (2) the rise of the Internet, (3) the crash, and (4) the consolidation phase.
Strategies for e-Business - Concepts and Cases on Value ~ Strategies for e-Business Concepts and Cases on Value Creation and Digital Business Transformation. Authors: Jelassi, Tawfik, MartĂnez-LĂłpez, Francisco J. Free Preview. Presents an overview on developing e-business models, channel management and integration.Demonstrates the practice of concepts and methods using in-depth case studies from a variety of industries. Provides tools and methods .
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E-Marketing - A literature Review from a Small Businesses ~ Keywords: E-Marketing, Small Business Enterprises, Internet Marketing, E-Mail Marketing, Mobile Marketing, E-Commerce, E-Business, Performance, Literature Review . International Journal of Business and Social Science Vol. 1 No. 1; October 2010 215 1. Introduction Small Business Enterprises (SBEs) do play a major and important role in todayâs world economy, and they are recognised as one of .
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e-Commerce and e-Business - kau ~ Leveling the Playing Field through E-Commerce: The Case of 17 Box 5. Lessons from the Dot Com Frenzy 18 Box 6. Dawsonâs Antiques and Sothebyâs: A Case of Creative Positioning of an E-Business Strategy 20 Box 7. Payment Methods and Security Concerns: The Case of China 23 Box 8. E-Tailing: Pioneering Trends in E-Commerce 25 Box 9. ICT-4-BUS: Helping SMEs Conquer the E-Business .
Creating Value Through Business Model Innovation ~ R. Casadesus-Masanell and J.E. Ricart, âCompeting Through Business Models,â working paper 713, IESE Business School, Barcelona, Spain, November 2007. 7. R. Amit and C. Zott, âValue Creation in e-Business,â Strategic Management Journal 22, no. 6-7 (June-July 2001): 493-520. 8. C. Zott and R. Amit, âThe Fit Between Product Market .
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