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: Unleashing the Ideavirus: Stop Marketing AT ~ In order to show how to make your idea infectious, the book examines what makes a powerful sneezer , how hives work, and applies the concepts of critical velocity, vector, medium, smoothness, persistence, and amplifiers. As Godin shows, the now-familiar idea of viral marketing is one very specific form of ideavirus marketing. Most businesses will not be able to engage in true viral marketing .
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